采访/陈汉 编辑/宋风 后制/舒灿
Which International Brand Will be Next CCTV Target?
It was reported that China Central Television
recently bombarded Starbucks with criticism.
Now, CCTV has focused on Korean company Samsung.
It reported that Samsung has design flaws, and
problems with overcharging for maintenance.
They called for the punishment
of so-called dishonest enterprises.
Previously, Apple, Land Rover and KFC were criticised.
Who will be CCTV’s next target? Let’s see our coverage.
On October 21, CCTV’s “Economy Half Hour"
criticized the Samsung Galaxy S3 as having
amazing global sales but lots of problems.
It reported that a Ms Jin’s Samsung Galaxy S3 crashed
twenty to thirty times per day after she bought it in Beijing.
She took it to the customer services
for repair, but with no success.
It was learned from a specialist that the
phone’s “font file" chip has a problem.
The same issue exists in other Samsung mobile phones.
However, Samsung staff refused to change the chip for
free and charged 780 to 2000 RMB for a replacement.
CCTV quoted words from the Secretary General
of China Mobile Internet Industry Alliance.
Memory chip problems can make the whole system
not work, and might be a product design problem.
The Director of Beijing Lawyers Association Consumer
Protection Committee accused Samsung on suspicion
of shirking the responsibility to repair, replace or return.
It was suggested to punish so-called dishonest enterprises.
CCTV also criticized Samsung for being
aware of the withdrawal of it’s products.
However, it remained silent in order to evade
obligations and responsibilities required by law.
CCTV encouraged consumers to fight back with real action.
Previously, CCTV said Samsung mobile
phone repairs has a windfall profit.
Previously, the nearly 1,000 Starbucks stores in
China were criticized for making excessive profits.
CCTV claimed a cup of Starbucks latte in China is 27 yuan.
This is higher than in Chicago at 19.98 yuan,
Mumbai at 14.6 yuan, and London at 24.25 yuan.
Official Chinese newspapers have
also criticized Starbucks recently.
Wen Rui, Mainland Chinese commentator:
“It is also proof that foreigners treat us badly.
From here, you can tell the crows are all black."
Liu Feiyue, organizer of a watchdog website: “It might be
related to the domestic environment and political situation.
The authorities seem to becoming more and more
tough, so has China become second best in the world?
The CCP wants everything to be a second-best,
thus more and more it is showing its tough side."
Even after criticism by Chinese media, Starbucks’ share prices
increased 0.19%, to hit a new high of $79.46 on October 21.
CCTV has criticized other international brands repeatedly.
In March, CCTV criticized Apple for having
discrimination in after sales policies in China.
On August 18, the “News 30″ programme on
CCTV criticized imported Land Rover cars.
CCTV said Land Rover prices in China
are higher than in other countries.
Reportedly, in China a certain model of car sells at
1.34 million Yuan, but at 350,000 yuan in the US.
Cars with factory prices of only 520,000 yuan
can be sold at the lowest of 1.89 million yuan.
However, industry insiders revealed that imported cars in
China need to pay customs duties, excise duties and VAT.
Imported 4.0 L cars will have prices doubled after these taxes.
The levy of imported 3.0 L – 4.0 L
cars has reached 95% of the price.
Shandong Investment Adviser Yu Xinyong thinks that
the purpose of CCTV is to divert people’s attention.
It is to make people vent their grievances at foreign countries.
Yu Xinyong: “Last year, lots of people concentrated their
efforts on the Diaoyu Islands, because of CCTV reports.
This year, the focus are some foreign
brands instead of the Diaoyu Islands.
This is because if focus continued on the
Diaoyu Islands, it would become out of control."
Yu Xinyong said that in China, there are far greater
things that hurt people, compared to these famous brands.
For example, poison milk, poison food,
water, air and environmental pollution.
Also, the retirement multitrack system,
which are all related to CCP vital interests.
CCTV never dares to deeply analyze and expose these.